Behavioral science, behavioral economics, persuasive technology, behavior design.
BJ Fogg Model, Hook Model, Dual Process Theory, Cue–Routine–Reward.
Nudges, cheating, defaulting, making actions incidental.
Create habits, replace routines, automate repetition, mindfulness.
Target outcome, target actor, target action, clarify product.
Define target users, create personas, classify behaviors.
Business Model Canvas, Lean Canvas, new & existing models.
SWOT, Five Forces Model, competitor benchmarking.
Create product backlog, user stories, simple flows.
Customer journey maps, flowcharts, BPMN, EPC models.
Layouts, hierarchy, good layout rules.
Figma, Adobe XD, Sketch, Balsamiq.
CTAs, reminders, tutorials, planners, status indicators.
Reduce cognitive load, avoid choice overload, guide attention.
Loss aversion, urgency, social proof, authority, peer comparison.
Behavior games, rewards, goal tracking, progress visibility.
Usability testing, A/B testing, multivariate testing.
Gather insights, prioritize learnings, integrate improvements.